Copywriter
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Rugby Dental Care

A family owned practice, Rugby Dental Care has been serving Rugby town for over 50 years.

The brief: to write the full web copy, including taglines, all treatment information and biographical pieces, taking lead on TOV.

  Notes:  I pulled out elements the practice stands out for and conveyed these across the site. The team are highly professional yet friendly and their service attentive. So I played on this when it came to areas such as the service descriptions - in

Notes: I pulled out elements the practice stands out for and conveyed these across the site. The team are highly professional yet friendly and their service attentive. So I played on this when it came to areas such as the service descriptions - including information in a similar fashion to how a dentist would relay it.

It was important, too, to capture the heritage and long-running service prominently in the bio.

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