A family owned practice, Rugby Dental Care has been serving Rugby town for over 50 years.
The brief: to write the full web copy, including taglines, all treatment information and biographical pieces, taking lead on TOV.
Notes: I pulled out elements the practice stands out for and conveyed these across the site. The team are highly professional yet friendly and their service attentive. So I played on this when it came to areas such as the service descriptions - including information in a similar fashion to how a dentist would relay it.
It was important, too, to capture the heritage and long-running service prominently in the bio.